The hustle and bustle lifestyle of Singapore never seems to stop where fatigue sometimes has become all too familiar. In fact, 47% of Singaporeans report feeling mentally or physically drained from their demanding jobs, with many working over 2,200 hours a year – one of the highest rates in the world! With such relentless schedules, it’s no wonder people are looking for healthier alternatives to traditional energy boosters like coffee and sugary drinks.77% of elite athletes in Singapore also acknowledge using dietary supplements, reflecting a strong culture of seeking performance-enhancing solutions that extends beyond just professional sports.
Remember when the pandemic turned some of us into amateur chefs and baristas, crafting everything from sourdough bread to the viral dalgona coffee? That culinary surge revealed a powerful drive for creativity and innovation in home kitchens, prompting many to explore healthier ways to boost their energy and well-being. This spirit of experimentation reflects a growing movement where individuals are taking charge of their health, leading to exciting breakthroughs, leading to Jolt – SINGAPORE’S OWN FIRST ENERGY GUMMIES BRAND.
Read on to find out how you can get a discount off these energy gummies!
The journey began in a small Singaporean kitchen, where 35 years old James Li, a graduate of NUS with a degree in real estate, decided to tackle a personal challenge. Starting his career as an analyst at Samsung, then moving into product marketing and holding various roles – including head of marketing for a crypto startup and running his own consultancy, James accumulated extensive experience in marketing. Yet, launching Jolt marks his first foray into a product-based business, where he combines his marketing expertise with hands-on control over product development.
Jolt was born from James’s frustration with the hassle of preparing pre-workout supplements while juggling work, social life, and fitness. After trying various pre-workout gummies and feeling underwhelmed, he saw a golden opportunity to create something better. He began experimenting with ingredients sourced online, mixing guarana, rhodiola, and vitamins in his kitchen, driven by a desire for a solution that fit seamlessly into his lifestyle. The product development took about two months, involving trial and error to achieve the perfect balance of effectiveness and taste – avoiding artificial ingredients while keeping it low in calories and sugar.
James dedicated three weeks to studying scientific literature on natural ingredients for energy and focus, prioritising healthier alternatives like guarana and rhodiola extracts, along with vitamins B and C.
The result? Each three-gummy serving packs a punch with 240 mg of guarana and 150 mg of rhodiola, all while meeting daily requirements for essential vitamins. Unlike traditional caffeinated beverages that deliver an abrupt jolt, Jolt’s gummies allow consumers to control their caffeine intake, providing a sustained energy boost without the jitters or crashes associated with coffee. Plus, the pectin in the formulation aids digestion, making Jolt not just an energy source but easy on the stomach too.
Jolt was conceived as a convenient, portable solution for health-conscious hustlers looking to stay active, energised, and focused. The brand name reflects its essence – a quick burst of energy that jolts you out of fatigue and into productivity. Each packet is designed for easy carrying, so users can pop a gummy whenever they need an instant boost.
Starting in November 2024, Jolt will roll out in 45 Shell stations across Singapore. This means easy access for drivers and commuters who need a quick energy boost on the go. You’ll find Jolt available right at the counters, making it more convenient than ever to grab a gummy and power through your day.
You can also purchase Jolt online through their website jolt.sg and good news for TWI readers! Simply use the code TWI15 to enjoy 15% off your first purchase! This offer is valid until 31 December 2024.
Images: Jolt Energy Gummies