Pulp Fiction Or Facts: Is Organic Juice Actually Healthier? Singaporean Who Built a Juice Empire In Germany Explains

We’ve been constantly reminded to have our 5 servings of fruit and vegetables per day but for our busy, modern lifestyles, it can get a bit hard to remember to consume some fresh fruit. As such, wouldn’t grabbing a bottle of juice be a convenient vitamin fix or would it be a sugar bomb? And those organic options – legit wellness or just wallet-thinning trend?

Founder and Managing Director of WOLF + WALD, Ernany Jasmin, who is also a former nurse and an avid runner, has always prioritised healthy eating from her father. While searching for comfort through food upon relocating to Germany, the inspiration for WOLF + WALD sparked. Today, the brand’s juices are widely available in 16 supermarkets across Singapore, and are made from Germany’s family-run orchards’ produce.

And she’s here to debunk a few juicy myths:

1. Organic fruit juices are just overpriced fads.

While 100% organic choices often come with a higher price tag, they pack more nutrients due to their lack of dilution with concentrates and sugars.

Though, exercise caution with juices labelled as “punch,” “beverage,” “nectar,” or “cocktail,” as these are crafty ways to disguise drinks with very low percentage of fruit juice. One useful tip is that genuine organic juices are free from flavour additives and don’t require excessive consumption. A small serving is sufficient to reap the benefits!

Consider WOLF + WALD’s 100% organic juice: brimming with nutrients, a mere 20 to 50 ml kick starts your day with added antioxidants. Dilute these juices with water for a quick, kid-friendly preschool or play refreshment.

WOLF + WALD’s Aronia Organic Fruit Juice

2. Juices are full of sugar. That’s clearly bad for our health!

Not all juice brands come laden with additives and sweeteners. Fruit juices hold their own nutritional value – even studies show that drinking no more than five ounces (148 ml) a day is linked to a lower risk of heart disease and stroke.

Ernany suggests that a mere 20 to 50 ml shot is sufficient to infuse your day with an antioxidant-rich boost, jumpstarting your morning. While the nutrient quantities may be lower compared to whole fruits, this concentrated shot holds the potential to deliver these benefits in a compact serving, highlighting that even a small amount can offer considerable advantages!

There are also other brands, such as WOLF + WALD, that derive their sweetness solely from the natural fructose found in fresh fruits. These options are free from genetically modified organisms (GMOs), carrying the coveted 100% organic certification from the EU, and devoid of any artificial preservatives, colorings, and, importantly, added sugars.

3. Juices lose their nutrients. Why shouldn’t I just eat the fruits fresh?

You can – but in the end, juices provide convenience and efficiency. From the busy executive to a picky eater, downing a bottle of juice is the fastest way to get those essential nutrients into your system.

Additionally, not all nutrients are actually lost. The regular store-bought juices often undergo a process of high heat pulverisation, which diminishes their ingredients and flavours. But organic juices like WOLF + WALD uses a cold-pressed method that preserves the fruits’ essential nutrients.

Hence, for those who don’t enjoy fruits and vegetables, juicing may be the way to add them to their diet and try varieties they might otherwise not eat.

Challenging misconceptions demands more than mere conjecture. So here’s a quick WOLF + WALD mocktail recipe for you to put it to the test:

Aronia Berry Digestive Mocktail

  • 60ml Aronia Berry Juice
  • 30ml Fresh Lemon Juice
  • A pinch of ground ginger
  • A spoon of honey or to taste
  • Sparkling water
  • Ice cubes
  • Mint for garnish

Images: WOLF + WALD

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