Marilyn Monroe’s positive and powerful feminist legacy is the inspiration for the special edition of Womanizer’s Classic 2. Through the collaboration with Monroe’s estate and the launch, Womanizer is tapping into the essence and power of the most iconic woman in Hollywood history.
The innovative toy is available in four new colours that represent Marilyn’s personality: white marble, black marble, mint and vivid red, and is packaged in a special edition collector’s box showcasing four of Marilyn’s iconic photographs.
For the launch, Womanizer created the powerful “I. Am. Original.” campaign around the special edition that showcases Marilyn Monroe as well as emphasises her as a symbol for women as empowered and forward thinking.
According to a recent global survey conducted by Womanizer, nearly half of women (49.4%) believe that media and social media still paints an unrealistic picture of sex, sexual desire and sexuality¹. Furthermore, in a 2021 study of 15 to 35 year-olds, the results showed that the more people compared themselves to people they followed on social media, the more dissatisfied they became with their bodies².
This campaign and product is a tribute to a woman how was and still is famous and popular, a woman who was often underestimated, a woman who was in many ways ahead of her time and rebelled against social conventions, a woman we would call nowadays a feminist and thought leader, a woman who was sexualised, a woman who went through hard times, a woman who survived, a woman who has not let herself be defeated,”
– Johanna Rief, Head of Sexual Empowerment, Womanizer
The campaign highlights the ways that women’s lives, including their sexuality, have been controlled and manipulated in all sectors of society, often through a narrative that is determined by the male gaze. It illustrates that it is time to release societal expectations and celebrate one’s own sexuality—no matter what anyone says. The title of the campaign is inspired by Marilyn Monroe’s unapologetic legacy, because even to this day, Monroe was and is a true original. The phrase “I. Am. Original.” embodies who she was, but also shines a light on all women who are original, unique and special.
This Marilyn Monroe special edition wants all vulva owners to own and embrace their sexuality. It comes with the patented ‘pleasure air’ technology which stimulates the sensitive nerve endings of the clitoris with gentle air waves.
The products are the perfect blend of elegance, simplicity and style. As with every Womanizer Classsic 2, on top of the 10 intensity levels to suit your moods, this special edition also offers an ‘Afterglow’ function technology that provides a soft ending after an intense orgasm.
The product details are as follows:
- Patented Pleasure Air Technology
- 10 intensity levels
- Soft touch ABS surface, a body-safe silicone
- Afterglow function
- Waterproof (IPX7)
- Magnetic charging
- Price: S$180
The Womanizer Marilyn Monroe special edition is available from 5 September onwards from horny.sg.
¹ The representative survey was conducted in collaboration with Lucid in May 2022. 22,315 participants from 15 countries (Australia, Austria, Canada, France, Germany, Hong Kong, Italy, Japan, Korea, New Zealand, Singapore, Spain, Switzerland, UK, USA), Singapore, Spain, Switzerland, UK, USA). Further results on request.
² Jiotsa B, Naccache B, Duval M, Rocher B, Grall-Bronnec M. Social Media Use and Body Image Disorders: Association between Frequency of Comparing One’s Own Physical Appearance to That of People Being Followed on Social Media and Body Dissatisfaction and Drive for Thinness. Int J Environ Res Public Health. 2021 Mar 11;18(6):2880. doi: 10.3390/ijerph18062880. PMID: 33799804; PMCID: PMC8001450.
Images: Goh Rui Ting and Womanizer Global
Video: Womanizer Global