How to Start a Personal Training Business?

Becoming a personal trainer is not just an occupation. For many, it is a passion or a dream job, as well. There are many reasons for this. First of all, you get to do something you love, due to the fact that not a lot of people become personal trainers without being exercise enthusiasts, first. Second, it gives you flexible work hours, as well as a chance to be your own boss. Lastly, it’s a career choice that will allow you to help others pursue their own dreams. All in all, here are several tips on how you can get your training business started.

Work on your personal brand

The first thing you need to do is ask a simple question – why would anyone let me train them? Well, there are several reasons why. First, you need to have a certificate of being a professional trainer. Ideally, you would also have a meaningful athletic accomplishment on your record. Other than this, your own physique is your own best promotion tool and you shouldn’t shy away from advertising it on social networks. Running a blog and contributing to wellness related e-magazines such as The Wellness Insider are also great ideas.

Learn how to motivate people

Previously, we’ve discussed working on your own body in order to leave a great impression on your clients. Well, this is one of the ways in which you can efficiently motivate them. Other than this, you should also establish a personal relationship with each of your clients. By doing so, you’ll learn what makes them tick, thus figuring out the best way to approach and motivate them. You see, some people need a drill sergeant to yell them into great shape, however, not everyone performs well under pressure. After all, you’re a businessman, which is why client satisfaction needs to be your top priority. To get there, you might want to read a bit about basic psychology.

Learn how to make an initial estimate

The simplest way to make this estimate is to test them in order to see what their physical capabilities and attributes are. First of all, you need to be aware of the fact that there are three major body types. This may determine the gains and the regimen that fits your clients the best. Other than this, you need to consider their attributes like age, gender and lifestyle (sedentary vs. active). Their height, weight and measurements also play key roles. One of the most reliable methods that you can turn to is to use your experience, yet, this isn’t always transferable or reliable.

Another thing you want to consider is using an app or a program that will help make this estimate for you. Nowadays, there are so many specialised programs online and there’s nothing wrong with using one or two that you deem as best. The most important thing you want to do is get your clients into the state of flow. To do so, you need to set the tasks so that they’re challenging enough so that they’re not bored and simple enough so that they’re not unobtainable.

Safety above all

Another reason why the estimate is so important is due to the fact that it lowers the risk of injury. Proper posture, adequate recovery and doing exercises properly (and with the right equipment) need to be a priority. Even with all of that going for you, chances of injury are relatively high here. This is why every personal trainer also needs to consider the importance of having personal injury lawyers in their contacts. Needless to say, this is a vital step when it comes to providing your business with some much-needed legal insulation.

Instructing them about a lifestyle

There are so many things that you need to take into consideration when it comes to helping your clients get into shape and it goes past simple exercise. For instance, the topic of muscle recovery is just as important as the training itself and it’s affected by so many different factors. Their eating habits (which we’ll cover in its own segment), their sleeping habits, their drinking habits and the intensity of other activities that they have during the day all matter quite a bit.

It’s important that you understand the way in which they interact with your clients and that you’re able to transfer this knowledge to them in the right way. In other words, a >personal trainer is more than just a fitness instructor – they’re also a figure of authority just like a teacher or a lifestyle mentor.

Learning about nutrition

The next thing you need to understand is the fact that their nutrition is so important. In fact, if they plan to improve their physical appearance, the nutrition is, most likely, even more, important than the exercise plan, itself. While the majority of people who exercise know at least the basics about the macronutrients, they usually don’t know the first thing about micronutrients like vitamins and minerals. Dietary supplements are yet another topic that you need to get well-familiar with. All of this gives you another business opportunity and a lot of personal trainers, nowadays, are starting their own catering service to complement their efforts.

>In conclusion

The best thing about pulling it all off properly lies in the fact that you maximise your profits, as well as improve your results. In other words, you make the experience as a whole much more enjoyable for everyone.

Photos: Unsplash


Lorna Jane APAC


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