Global sports brand PUMA has officially launched its biggest global brand campaign to date — Go Wild — inspiring runners to embrace their most authentic, powerful selves by chasing the runner’s high and unlocking their true potential.

The 2025 campaign kicks off with the release of the ‘Go Wild’ hero film, a tribute to runners unlocking the runner’s high – a rush of happy chemicals released during physical activity.

More than just a slogan, Go Wild represents a bold evolution of PUMA’s brand identity. It places the everyday runner — the early riser, the post-work jogger, the new mum returning to her fitness routine — at the centre of the story, moving away from celebrity athletes and putting the spotlight on community, individuality and joy in sport.

Performance Meets Purpose in Singapore

In line with this new direction, PUMA Singapore is deepening its commitment to performance running with the signing of three of Singapore’s most celebrated distance athletes:

Vanessa Lee (Women’s – 1 Mile, 3,000m Steeplechase, 5,000m Track, 10km Road)
Shaun Goh (Men’s – 10km Road)
Ben Khoo (Men’s – Ironman)

These athlete partnerships mark a new chapter for PUMA’s investment in elite running in the region — providing world-class support, expert coaching, and resources to elevate the sport at a national level.

The New PUMA NITRO Run Club

PUMA has also revamped its PUMA NITRO Run Club, a structured, performance-focused platform designed for runners who want more than just casual jogs. Whether you’re training for a marathon, half-marathon, or a 5/10km race, the club offers expert guidance led by head coach Jacky Ong — with support from PUMA’s elite athletes.

The rebranded PUMA NITRO Run Club is an exciting step for Singapore’s running scene. We want to create an ecosystem where serious runners have access to structured training, top-tier coaching, and a support system that helps them accomplish their personal sporting goals.”

– Eleanor Wang, Director of Marketing, SEA, PUMA

Weekly sessions help participants refine their technique, build endurance, and push their limits in a supportive community environment. It’s a space where runners of all levels can grow and work towards personal bests, backed by science-based programming and real-world mentorship.

Whether you’re a seasoned marathoner or just getting back into running, Go Wild is a call to embrace the joy, freedom, and transformation that running offers — and PUMA is here to support that journey.

For more info, visit: www.puma.com or follow @PUMA on social media.

Images: PUMA