What Brands Are Doing To Help The Planet

As we become more climate-conscious, many consumers are also becoming more and more supportive of brands that are sustainable and climate-friendly. However, it may be difficult to discern which brands are doing what with regards to the environment. In lieu of World Environment Day, we’ve compiled a list of brands that we know are running campaigns or have a sustainable angle so that you’re able to decide which brands to support.

Lion Brewery Co and Seven Clean Seas for plastic-free July

Homegrown brewery Lion Brewery Co is pleased to announce the launch of its limited-edition beer, Can’t Sea Straight, in collaboration with Seven Clean Seas. Seven Clean Seas is an ocean impact organisation specialising in ocean plastic waste removal. For every can or pint of Lion Brewery Co’s Can’t Sea Straight, 50g of plastic will be removed from our oceans via a Seven Clean Seas project. That’s the equivalent of 5 PET water bottles per can or pint sold.

The beer launches on 1 July 2023 with a launch party at Thirty Six Brewlab by Lion Brewery Co, and through sales they hope to clear the ocean of between 400 to 500 kilograms of plastic waste. This is just in time for Plastic Free July, a global movement connecting millions worldwide in the shared pursuit of reducing plastic pollution.

The brew is described as being an aperitif for any time of the day, an easy ale showcasing unique hops masterfully blended to make for a refreshing pint. Through this collaboration, Lion Brewery Co hopes to both illuminate the plight of our oceans and inspire others to do something about it. For the consumer, it all starts with that first sip.

Seven Clean Seas prioritises transparency and accountability in their efforts to remove plastic from the environment. To ensure the accuracy and validity of their plastic collection, third-party certifications such as Verra and Ocean-Bound Plastic Standards are required on all projects. Such organisations verify compliance with best practices, ensuring that efforts to remove plastic from the environment are accurately measured and reported, reflecting true figures.
Can’t Sea Straight will be available on tap at Thirty Six Brewlab by Lion Brewery Co or on Lion Brewery Co’s website, while stocks last. Each pint is priced at S$13.20++ during happy hour and S$16.50++ outside of happy hour. Additionally, a case of 24 cans retails at S$120++ on Lion Brewery Co’s website.

For more information on the collaboration and the Can’t Sea Straight brew, visit Seven Clean Seas and Lion Brewery Co.

The GROHE Blue faucet from LIXIL/GROHE


Quenching your thirst isn’t just about piggybacking the online trend of being a “hydrated king or queen”; it’s a powerful stride towards a healthier lifestyle. But for Singapore, this habit doesn’t come cheap.

In fact, Singaporeans are the number one bottled water consumers in the world and splurging the most on it per capita — which is a staggering S$1,800 per person in 2021! This means that we guzzle our way through a mind-boggling 467 million plastic bottles every year, enough to fill 94 Olympic-sized swimming pools.

The colossal volume of plastic bottles takes a toll not only on the environment but also on diverse industries. Consider the tourism sector, where a mere 200-room four-star hotel can devour a staggering 300,000 pieces of single-use plastic in just a month.

Recognising the urgent need for change, hospitality and F&B players are stepping up to reduce disposables, and pioneering companies like LIXIL are joining the cause with initiatives like GROHE Blue to combat this plastic epidemic head-on.

More than reducing plastic waste, the brand prioritises customer experience and comfort. The GROHE Blue two-in-one water system delivers fresh, great-tasting filtered water straight from the kitchen faucet, available 24/7. Not only does it save users from buying separate kitchen mixer and water filter systems, but its two separate internal waterways ensure the purest taste by preventing contact with any substances like chlorine that could compromise its quality.

Committed to their cause, LIXIL continues to reduce wastage by removing all unnecessary plastics in their product packaging — this saves around 37 million plastic items per year. Moreover, LIXIL is eyeing for more impactful collaborative efforts, such as their Pacific Ocean clean-up initiative in partnership with Everwave.

Co-working space desk made with chopsticks

ChopValue with co-working space The Work Boulevard

It’s lunchtime on a workday and off you go to either grab a quick bite at a nearby restaurant, or dabao cai fan back to the office. What do you use to devour that delicious fare?


More often than not, these chopsticks are only to be used for 20 to 30 minutes during mealtimes. And after lunch, they simply end up as solid waste, contributing to the 7.39 million tonnes collected in 2022! In commemoration of World Environment Day in June, this raises a pressing question: How can Singapore effectively reduce this waste to our rapidly filling landfill?

ChopValue has joined forces with local co-working space, The Work Boulevard, located at 79 Anson Road, by completely transforming the space with recycled chopsticks.

Through the project, a total of 475,000 chopsticks were used to outfit the parametric counter, hot desks, meeting room tables, and even a feature wall. Beyond furnishings, accessories like phone stands and laptop legs were also customised for the space. This project has led to an astounding 655,000 grams of carbon dioxide being stored — that’s roughly equivalent to the carbon emissions produced by a car over a 27,000 km journey.

KIKI & SEBBY® and their award-nominated SBROUT® baby sleep habitat system

Founded by Dr Sharon Heng and Ms Alice Au, local brand KIKI & SEBBY® is a tribute to Sharon’s two young children (Kiki and Sebby) who have been the driving force behind the company’s inception and growth.

Besides embodying a profound love for children, the company has an unwavering commitment to the environment while ensuring that every product is designed to provide safety, comfort and luxury for the little ones. But their mission goes beyond that – they strive to create a world where children can thrive while preserving the planet for future generations. As such, sustainability is at the core of their ethos, reflected in their eco-friendly manufacturing processes and durable, long-lasting designs that reduce waste.

The launch of the SBROUT Baby Sleep Habitat System is an ingeniously innovative piece of modular furniture that embodies sustainability, longevity and cutting-edge design.

KIKI & SEBBY® products are now accessible through their website www.kikisebby.sg and multiple e-commerce platforms. Additionally, they can be found at Thomson Baby, located within Thomson Medical Centre and KrisShop.

Slow fashion label One Puram

As many of us grow reliant on fast-fashion labels, we often forget that the convenience it offers often comes at the cost of environmental damage. A clothing brand which attempts to transform this narrative is One Puram, a slow fashion label that brings style and sustainability under the same roof.

Nabilah Islam founded One Puram with the aim of creating a brand that manifests chic and stylish clothing with conscious production practices. From sourcing low-impact materials to using only natural fibres and minimalistic, eco-friendly packaging, every step at One Puram is a testament that style and sustainability can co-exist. Each little detail is additionally an attempt to give back to the community – including buttons and clothing tags – made of sustainable materials and sourced locally to generate minimal carbon footprint without reliance on mass-production.

The slow fashion label, which is produced in Bali, will be releasing their latest collection, Para-Sol, which aims to use brighter colours to create statement pieces that bolster the wearer’s individuality even further. The collection is inspired by Nabilah’s challenging post-partum journey and has been officially launched on their website and introduces a range of sustainable clothing that is fresh, bold and versatile.

For more information and to view the collections, do visit their website https://www.onepuram.com/.

Ethical gemstones from Madly Gems Singapore

In the ever-evolving landscape of the jewelry industry, a remarkable trend has emerged that is redefining the way we celebrate love, beauty, and self-expression. Non-diamond jewelry and engagement rings have taken the world by storm, captivating individuals who seek unique, personalised symbols of their style. The colored gemstone market is estimated to be valued at US$ 1.55 billion in 2023, and is expected to reach US$ 4.664 billion by 2033. Alongside this trend, the demand for vivid-colored gemstones has skyrocketed, as individuals embrace the vibrant and enchanting allure of these precious treasures.

Madly Gems sets a new standard of excellence by working exclusively with the finest 0.1% of colored gemstones from around the world and has become a distinguished jewelry brand that has captured the hearts of gemstone enthusiasts. With their commitment to ethical sourcing, unmatched craftsmanship, and a kaleidoscope of vibrant gemstones, the brand offers an experience that transcends mere jewelry. Staying true to Madly Gems philosophy – ethical gemstones take center stage. With an unwavering dedication to responsible practices, they have become the ONLY jeweler in Singapore to be certified by the International Colored Gemstone Association (ICA). This certification ensures that their gemstones are sourced with utmost care, supporting the well-being of mining communities and adhering to responsible mining standards. By meticulously sourcing their gemstones through artisanal mining and working with trusted suppliers, Madly Gems ensures that not only are the gemstones of the highest quality, but also that the people behind them are treated well and paid fairly.

Madly Gems goes beyond certification. It also actively promotes artisanal mining practices that empower local communities and respect the environment. By forging long-term partnerships with trusted suppliers, the brand ensures that every gemstone in their collection is a testament to fair treatment, sustainable sourcing, and positive impact on the communities involved. Championing to minimise environmental impact, careful management of resources, waste reduction, and mindful consumption is at forefront. Similar to the principles of slow fashion, bespoke jewelry encourages mindful consumption where clients develop a stronger emotional connection to their custom pieces, leading to more frequent and long-lasting wear.

To find out more about their jewellery pieces, do visit their website https://madlygems.com/.

Canadian 2 For 1 Pizza adopting TRIA’s pizza box

Canadian 2 For 1 Pizza Singapore was the first client to adopt TRIA‘s brand-new pizza box that is designed to reduce waste. The brand is working closely with its sustainability partners to make the switch from cardboard and single-use plastic packaging to 100% compostable and biodegradable consumables created from plant-based materials such as sugarcane bagasse and cornstarch. The all-natural resin coating guarantees leak-proof dining to prevent bento box or coffee cup spills.

New renewably sourced, plant-based nylon through lululemon

Lululemon has launched a new renewably sourced, plant-based nylon material and the first products made from this groundbreaking material have just landed online and in-stores in Singapore – introducing the NEW Swiftly Tech Short Sleeve Shirt and Metal Vent Tech Short Sleeve Shirt

This plant-based material is an innovative breakthrough created from lululemon’s multi-year collaboration with sustainable materials leader, Geno. 

After two years of research and development in partnership with Geno, we have successfully re-envisioned nylon production by developing a method to replace the traditional source of petroleum with a replenishable one – plants! We’ve also layered our product philosophy of creating products to help our guests feel their best in this innovation process.

This is an exciting milestone in lululemon’s environmental journey; the material delivers the same high-performance benefits and lightweight, quick-drying material our guests love, yet with a lower carbon footprint. It also takes the brand one step closer to its Impact Agenda goals and commitment to make 100% of products using sustainable materials by 2030.

Other notable mentions

Throughout the years, we’ve covered several other brands that have sustainability as part of their product line such as:


Images: ChopValue & The Work Boulevard, Envato (header), Lion Brewery Co, LIXIL/GROHE, Lululemon, Madly Gems, One Puram

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