Womanizer promotes sexual happiness and self-love for women worldwide destigmatising masturbation and encouraging an open shame-free dialogue about sex without showing any nudity in their posts. The innovative products are designed to provide women with a more fulfilling and satisfying sexual experience and close the orgasm gap¹. Despite the positive message and educational topics, Womanizer has again been banned from Instagram since 19th March.
It is disappointing to see that Instagram’s guidelines seem arbitrary and only serve to reinforce traditional gender roles.
They hinder women’s ability to reclaim their bodies and sexuality for their own pleasure, rather than catering to the male gaze. Moreover, Womanizer’s suspension is not an isolated incident, as other accounts that promote pleasure, especially female pleasure, have also faced similar issues.
Aside from the obstacles Womanizer is facing in maintaining their social media presence, they are also required to follow a rigorous appeals process mandated by Instagram. Instagram’s policy allows a limited 30-day period for accounts to appeal their suspension, which can hinder the ability of accounts like Womanizer to reclaim their platform and share their content that promotes sexual wellness and empowerment. While this setback is discouraging, Womanizer remains dedicated to promoting female empowerment and dismantling the taboos surrounding female sexuality.
As a response, Womanizer has launched the #UnmutePleasure campaign in collaboration with sister brands Lovehoney and We-Vibe. The campaign aims to fight the suspension of Womanizer’s Instagram account and seeks support from their followers, customers and fans. The company is urging everyone to join them in their efforts to oppose Instagram’s discriminatory policies. Womanizer is calling on its supporters to raise their voices in protest and reach out to Instagram to demand the restoration of their empowering community.
For further information visit: https://www.womanizer.com/us/unmutepleasure
¹ The orgasm gap refers to the difference in rates of orgasm between men and women, with women typically experiencing fewer orgasms during sexual encounters than men. The main reasons behind the orgasm gap are the cultural ignorance of the clitoris and the stigmatisation of female pleasure. Research suggests that men are more likely to achieve orgasm during sexual activity than women, and that this gap exists across a variety of sexual behaviours and relationships.