A European Dermocosmetic Brand Now Expanding Into Southeast Asia
Italian dermocosmetic brand World of Beauty is strengthening its presence in Southeast Asia through Singapore, making its clinic-grade skincare philosophy more accessible to regional users.
Developed in Italy in 1969, the brand combines botanical actives with dermatological research to support a wide range of skin concerns. Its formulations are widely used in professional facial treatments across clinics, beauty salons and spas, with complementary home-care products designed to extend treatment results between appointments.
Plant-Based Skincare Designed With Sensitive and Urban Skin in Mind
A defining feature of the range is its plant-based formulation approach supported by cold-extraction techniques that help preserve ingredient potency. Many products are designed to support the skin microbiome while avoiding heavier synthetic additives that can sometimes trigger irritation.
Across the products we tried, what stood out most was how comfortable the textures felt on sensitive skin. Even richer formulations absorbed well without leaving the heavy or greasy after-feel that can be common in humid climates like Singapore.
What We Thought About the Carboxy Lift Home Ritual
Originally developed as a professional spa protocol, the Carboxy Lift system brings an oxygenation-focused skincare treatment concept into a structured home routine.
Within the Carboxy Lift Home Ritual, the cleanser and serum were particularly easy to incorporate into a daily routine. The moisturisers were the most unexpected step: the minty sensation initially felt warmer than refreshing, but this quickly shifted into a cooling effect. After that adjustment period, the skin felt hydrated without becoming oily.
While lifting effects are naturally harder to assess immediately, the overall hydration and comfort level made the routine feel practical enough for consistent home use rather than occasional treatment-only skincare.
JSKIN Haircare: A Balanced Approach to Scalp Health
World of Beauty has also introduced JSKIN, a scalp-focused haircare range developed with botanical proteins and probiotic-derived ingredients designed to support scalp balance in urban environments.
After trying the range, what stood out most was how balanced the scalp felt afterwards — neither overly oily nor too dry, which can sometimes happen when switching shampoos. The conditioner also had a light pina colada-like scent that made the shower experience feel more enjoyable rather than purely functional.
A Personalised Consultation Approach to Skincare
Instead of promoting a one-size-fits-all routine, the brand also offers personalised skincare consultations, which you can sign up online on their website, designed to match users with suitable formulations based on their concerns and habits.
This reflects a broader shift in dermocosmetic skincare towards routines that adapt to individual skin needs rather than relying on generic product layering trends.
Where to Buy World of Beauty Skincare in Singapore
World of Beauty products are available through selected beauty salons across Singapore and online at https://www.wbcosmetics.com
Images: World of Beauty
Melissa Fann
Rui Ting Goh
