In 2025, the beauty and wellness industries continue to blend more than ever—with skincare brands investing in science-backed formulations and wellness brands infusing beauty into everyday rituals. Whether it’s clean ingredients, sustainable packaging, or results-driven innovation, these 10 brands are reshaping the conversation around holistic self-care.
Here are 10 beauty brands making waves in wellness this year—and why they deserve a spot on your radar (and maybe your skincare shelf).
1. The Ordinary
Why they’re making waves: The Ordinary recently launched their Multi-Antioxidant Radiance Serum, a potent formula featuring eight antioxidant technologies to visibly brighten, protect, and smooth the skin. As always, they deliver clinical-grade formulations at an affordable price, making high-performance skincare accessible.
We love that their focus this year is on radiance as resilience—with ingredients like Ginseng, Vitamin C, and Tremella mushroom extract that help shield skin from environmental stressors.
2. Glow Recipe
Why they’re making waves: Known for their fruit-forward approach and skin barrier-focused formulas, Glow Recipe continues to prioritise hydration and gentle actives. Their Watermelon Glow Niacinamide Dew Drops remain a cult favourite, and we’re currently using it daily and loving it!
3. Drunk Elephant
Why they’re making waves: A favourite for sensitive skin users, Drunk Elephant blends wellness and science by omitting the “Suspicious 6” ingredients like essential oils and drying alcohols. Their electrolyte-infused B-Hydra serum is a hydration hero.
🛒 Shop Drunk Elephant on Shopee
4. Herbivore Botanicals
Why they’re making waves: A pioneer in clean, crystal-inspired skincare, Herbivore uses responsibly sourced botanicals and sustainable packaging. Their adaptogen-rich Cloud Jelly serum is a hit among holistic beauty lovers.
5. SummerWine
Why they’re making waves: Now, this may not be a skincare brand but this woman-owned wearable tech startup is revolutionising menstrual wellness. Their soon-to-launch period lingerie features anti-UTI, moisturising fabric blends (patent pending) for maximum comfort during menstruation. Your skin will thank you every month! Beyond products, they’re actively tackling period poverty via their Red Amber Project with Nepal’s Sky is The Limit.
We’re keeping our eyes on their Kickstarter launch and their mission to redefine what wellness means for women.
🌐 Learn more at SummerWine.shop
6. RMS Beauty
Why they’re making waves: RMS Beauty is redefining what clean makeup means. Founded by legendary makeup artist Rose-Marie Swift, the brand uses raw, food-grade ingredients that nourish skin while providing effortlessly radiant coverage. Their Lip2Cheek Tint and “Un” Cover-Up are cult favourites for those seeking a minimalist, healthy glow.
7. Tatcha
Why they’re making waves: Blending Japanese wellness philosophy with beauty, Tatcha supports skin and soul with rituals steeped in tradition. Their Rice Polish exfoliator and Dewy Skin Cream are modern classics that many swear by.
8. CurrentBody
Why they’re making waves: CurrentBody is redefining skincare tools by bringing clinic-grade technology into the comfort of your home. Their viral LED Light Therapy Mask is beloved for improving collagen production, reducing fine lines, and enhancing overall skin health—all while doubling as a calming self-care ritual. With new innovations for the neck, décolletage, scalp, and even body launching in 2025, CurrentBody continues to lead the charge in beauty tech that promotes both appearance and wellness.
🛒 Shop CurrentBody Devices on Shopee
9. Salt & Stone
Why they’re making waves: Known for clean body care and minimalist design, Salt & Stone’s natural deodorants, SPF sticks, and calming body washes cater to active, wellness-minded individuals.
10. Youth to the People
Why they’re making waves: This California-based brand combines superfood ingredients with clinical actives, creating formulas that support both skin health and sustainability. Their Superfood Cleanser and Polypeptide Future Cream have gained cult status, while the brand remains transparent, vegan, and climate-conscious.
🛒 Shop Youth To The People on Shopee
Final Thoughts
Beauty brands in 2025 are not just about flawless skin—they’re championing sustainability, inclusivity, and total wellbeing. Whether you’re upgrading your skincare shelf or looking for brands aligned with your values, these 10 are leading the charge.
Images: SummerWine, Shopee, The Ordinary
Melissa Fann
