Heightened Interest in Fitness Recovery as Post-pandemic Self-care Reigns Supreme

According to a new global study by Westin Hotels & Resorts (part of Marriott Bonvoy’s 30 extraordinary brands), 45% of respondents said that focusing on their well-being has given them a new lease on life  and there has been a resurgence of interest in running in the past year. Since the onset of the pandemic, 47% of global respondents said that they went running or jogging more than they did previously, and more than half of respondents (50.9%) said that running or jogging helped with their mental well-being during the pandemic.

What has also emerged from the pandemic is new interest in recovery and self-care. Increasingly, people are discovering and prioritizing recovery and self-care – from stretching, meditating, eating healthy and sleep – as an essential step in their integrative wellness regimen. The study found that:

  • More than a third (36%) of respondents said that the pandemic has made them realise the importance of mental health and well-being
  • Nearly two-thirds of respondents (65%) plan to continue to focus on self-care post-pandemic
  • More than 22% of respondents have seen a positive impact on their running capability since incorporating recovery into their routine, and nearly one fourth of respondents (23.9%) said they want to continue to focus on rest and recovery after exercising once the pandemic has passed
  • Nearly one fifth of respondents (18%) said they would make more time for recovery after running if they had the right tools
  • More than two-thirds (71.6%) of respondents believe a good night’s sleep is important for physical and mental well-being

Furthermore, as life and travel resume, more than 15% of respondents are planning to maintain their pandemic fitness/wellness regimen when on the road again.


The pandemic was a wake-up call around the importance of taking care of the mind, body and soul. In fact, more than half of the people we surveyed (52%) said they are putting more emphasis on self-care now compared to before the pandemic, and more than a third (39%) believe run recovery is as important for mental health as it is for physical health.”

– Jason Nuell, Senior Vice President, Premium Brands, Marriott International

With this new study, Westin is evolving its well-being programme to bring world-class fitness recovery solutions to travellers’ fingertips as travel starts to resume. They have joined forces with Hyperice, the expert in recovery technology, to debut bespoke Hypervolt recovery stations in the 24-hour WestinWORKOUT® fitness studios at select Westin hotels across the U.S. beginning 1st July.

This first-ever exclusive hotel offering features a complimentary, state-of-the-art recovery system using Hypervolt percussion devices to help guests warm up or recover after a workout, long flight or meeting, and to massage away stress and tension. Westin guests can also download the Hyperice App to tap into guided warm up, recovery and body maintenance routines, and follow along with sessions led by top athletes, trainers and wellness professionals.

The Hypervolt is engineered to the standards of the world’s best athletes, found in the training centers and sidelines of major professional sports leagues and relied on by elite trainers around the globe. We’re excited to now bring this premium wellness experience to Westin hotels through a new one-of-a-kind partnership, designed to help guests feel their best, recover and travel well.”

– Jim Heuther, CEO, Hyperice

Westin is encouraging people to nominate a person who motivates them to move well on the brand’s global Instagram and Facebook channels for a chance to win a Westin Run Recovery Kit featuring a Hyperice Hypervolt (valued at US$349) and items from the Westin Store to help support healthy recovery after a workout, including their signature Westin Lavender Balm, a Westin-branded water bottle, and more. For sweepstakes details, please visit: http://westinglobalrunningday.dja.com/

Images: Westin Hotels & Resorts

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