Merz Aesthetics® (“Merz”), the world’s largest dedicated medical aesthetics business, has announced a new corporate commitment to people across Asia Pacific. Called Confidence to be, it was launched at a virtual event screened live from Singapore today, where Merz’s Global Ambassador and Academy Award-winning actress and Founder and CEO of goop®, Gwyneth Paltrow, joined Merz Aesthetics executives and medical aesthetics experts in the region to pledge her commitment to authenticity and self-confidence across Asia Pacific. As the region moves through various stages of the global pandemic, Confidence to be is also symbolic of the commitment to support people when moving ahead with life beyond the pandemic, and to do what makes them feel most confident and authentic through 2021.
“Confidence can look like a lot of different things to different people,” commented Gwyneth Paltrow, speaking live from Los Angeles to media across Asia Pacific. “For me, it’s a matter of constantly reminding myself to connect to my authentic self. This means knowing when I need to take extra time to nurture every aspect of myself—mind, body, and spirit. I’m proud to join Merz Aesthetics® in fostering a community where people are empowered to explore what feels right for them.”
“The impact of the pandemic in 2020 is still felt now, when spending more time at home and on screens encouraged people to take a look at themselves and what makes them feel like their best and most confident selves,” said Dr Siew Tuck Wah, an aesthetic physician in Singapore. “Even as the Asia Pacific region moves through the different stages of the pandemic, people are focusing on redefining their beauty and wellness needs, and consequently what it means to be purely, uniquely themselves. This is where hyper-personalised treatments and products can cater to the unique needs of each patient, and supports our patients to be ready to face the world when their country and the region opens up.”
GP Goes Pure – First-ever Medical Aesthetics Partnership for Paltrow
Gwyneth Paltrow took on the role as Merz Aesthetics®’ Global Ambassador, committing to stand with women who choose beauty on their own terms with pure and proven products. The heart of the partnership is anchored on Paltrow’s philosophy on beauty – that women should give themselves the permission to do whatever they want to do in order to feel good when it comes to aging and self- care.
“For me, beauty is about deepening happiness versus trying to chase youth,” said the actress, who has made significant headways in helping women make informed decisions on looking and feeling their best through information and resources via her lifestyle brand, goop®. “And it’s no secret that I’m an open book when it comes to trying new beauty regimens, but I want to know what’s in a product before putting anything into my body. Finding pure and proven products is so important. That’s one of the many reasons underscoring my partnership with Merz Aesthetics®.”
“On behalf of Merz Aesthetics®, I am truly honoured that Gwyneth Paltrow is sharing her personal commitment to authenticity with people across Asia Pacific, during a time that has seen life change for all of us, while also strongly resonating with the values we share as a company. This is a very exciting time for Merz Aesthetics® to have an icon such as Gwyneth Paltrow as our Global Ambassador, while we launch our ongoing commitment to people throughout Asia Pacific, empowering them to have the Confidence to be their most authentic selves,” said Conway Rappa, General Manager of Merz Aesthetics® Singapore.
This partnership with Gwyneth Paltrow is the first global integrated marketing campaign for Merz Aesthetics® since the Company announced in November 2019 it would be operating independently as the largest dedicated medical aesthetics business globally.
Visit merzaesthetics.com.sg/GPGoesPure to learn more about the campaign and Merz Aesthetics® in Singapore. To be a part of the GP Goes Pure conversation, follow @merzaesthetics.sg on Instagram and Facebook with the hashtags #GPGoesPure #GoPureStayReal #MerzAesthetics.
Images: Merz Aesthetics