Life Festa Launches ACTIVELY in Singapore: A Gamified Fitness Platform for Staying Active

Total
0
Shares

Life Festa, a South Korea-based company developing an innovative hyper-local platform, is thrilled to announce the international debut of ACTIVELY: Step Tracker & Rewards—a location-based fitness and rewards platform—now available in Singapore. This AI-powered app gamifies physical activity, turning daily movement into an engaging, adventure-filled journey. By tracking steps on an immersive map, ACTIVELY guides users through Singapore’s iconic attractions, offering rewards from local F&B and retail businesses along the way.

After achieving tenfold growth since its MVP release in South Korea in October 2023, ACTIVELY is now ready to captivate the Singaporean market. With its compact geography, fitness-conscious population, and strategic position as a gateway to global markets, Singapore is the ideal location for ACTIVELY’s first international expansion—an important milestone in Life Festa’s global growth strategy.

In partnership with JCDecaux, the Global #1 Out-of-Home Media Company, ACTIVELY aims to revolutionise brand engagement. By blending augmented reality (AR) and AI technology, the app inspires users to embrace the joy in movement, turning physical activity into an engaging and rewarding experience.

Key Features of ACTIVELY: Step Tracker, Rewards, and More

  • Charming Interface: One of the app’s most popular features is its vibrantly designed step counter. This user-friendly and visually appealing tool enhances the fitness journey, providing an interactive element to staying active. Its intuitive design makes it easy for users to explore the app and stay motivated in their fitness goals.
  • Immersive Map: The interactive map guides users through Singapore’s popular attractions, including the Merlion, Sentosa Island, and the Botanic Gardens. Users can collect exclusive stickers as they visit these iconic locations, making every step of their journey rewarding.
  • Engaging Social Experience: ACTIVELY provides an integral social element, by allowing users to discover and connect with each other in real time. By pinning stickers and sharing fitness achievements, the app helps foster a sense of community among its users.
  • Shop & Gift: Users can redeem their earned rewards for a variety of local goods, services, and experiences, supporting Singapore’s F&B and retail businesses while offering tangible benefits for staying active.

“We are building ACTIVELY as a Hyper-Local omni-channel super app, allowing users to explore the world in a fun and engaging way—earning rewards while connecting with nearby people through text, images, and 3D objects on the map,” said Jae Chan Shin, CEO and Co-Founder of Life Festa. “We are excited to see how Singaporeans engage with ACTIVELY and welcome local merchants to join our platform, offering more exciting rewards to our Activers. We look forward to receiving user feedback that will help us enhance the experience for users worldwide.”

Singapore as the Gateway to International Expansion

Singapore was strategically chosen as ACTIVELY’s first international market for geographic layout, fitness-driven population, and its potential as a gateway to global markets. Ranked as the 5th most walkable city in Asia by a recent Preply study in August 2024, Singapore offers the perfect urban infrastructure with covered walkways, pedestrian bridges, and abundant green spaces, making it an ideal environment for walking.

The city also advocates a strong fitness culture, supported by national health initiatives promoting active lifestyles, which attracts the health-conscious population to ACTIVELY.

Singapore’s strategic geo-location serves as a key hub connecting Asian and Western markets makes it an ideal launchpad for ACTIVELY’s global expansion. Success here will provide a strong foundation for Life Festa’s broader growth, starting with Southeast Asia.

Future Expansion Plans

Following its Singapore launch, Life Festa plans to expand ACTIVELY into other Southeast Asian markets, including Thailand and Vietnam, and into Canada and Australia for Western markets.

Since its Seed funding round in 2021, Life Festa welcomes discussions on new partnerships and funding opportunities as part of its continued expansion efforts.

“Now that our core features are in place, we’re beginning our global expansion, step by step,” said Jae Chan Shin. “Starting with Singapore, we’re focused on gradually entering key markets, learning from each region, and continuously enhancing our platform to meet the needs of users worldwide.”

Download ACTIVELY Now

ACTIVELY: Step Tracker, Rewards is available for download on both the Apple App Store and Google Play Store. For a limited time, users can take advantage of a special referral program — invite friends to join ACTIVELY and earn extra rewards as a thank you for spreading the word!


Images: ACTIVELY

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like