The beauty industry has seen a dramatic shift towards holistic approaches, where skincare, haircare, and now even smile care are essential components of one’s daily routine. Teeth whitening, in particular, has skyrocketed in popularity, with the global market expected to reach $8.21 billion by 2026. Locally, the demand for brighter smiles is on the rise, with more people recognizing the impact of a radiant smile on their overall appearance. Think of teeth whitening as “make-up for your teeth” – an essential daily ritual that perfects your look, whether you’re getting ready for a big event or simply facing the day with confidence.

What if we told you that teeth whitening could be as effortless and routine as applying your favorite lipstick or highlighter? Imagine a product that fits seamlessly into your daily ritual, giving you that extra sparkle in every smile. That’s exactly what Zenyum is offering with their latest innovation the ZenyumBright™ Series. The ultimate smile enhancer.

Zenyum, a pioneer in Smile Cosmetics, has redefined the way we care for our teeth with the ZenyumBright™ Series. This comprehensive range of whitening products is designed to cater to every need, from professional-level treatments to quick, everyday fixes, all while being gentle enough for daily use.

ZenyumBright™ Instant Colour Corrector

At the heart of this range is the ZenyumBright™ Instant Colour Corrector is your go-to. Much like a brightening primer for your skin, this innovative product neutralises yellow tones in minutes, making your teeth appear instantly whiter and more vibrant. Perfect for quick touch-ups before a big meeting or a night out, it’s the beauty secret you never knew you needed.

Using the Instant Colour Corrector was an interesting experience because the consistency isn’t like toothpaste and you’ve got to just remember that it’s for a quick touch-up for your pearlies. Don’t expect the colour difference to be 50 shades brighter. It’s subtly whiter but it is significant enough to give you a little boost to your confidence.

ZenyumBright™ Active Whitening Serum

Maintaining that radiant smile requires consistent care, and the ZenyumBright™ Active Whitening Serum is your secret weapon. Think of it as a revitalising treatment for your teeth, designed to gently break down stubborn surface stains and enhance your smile’s natural brightness over time. This serum’s peroxide-free, enamel-friendly formula is safe for daily use, providing a gradual, long-lasting whitening effect while leaving your breath refreshingly minty. It’s an essential part of your evening routine, ensuring your smile remains as vibrant.

It is easy to use this as it is so simple to add to your brushing regime. A good addition to yours if you’re thinking of whitening your teeth gently. Again, the results are over the long term and in my opinion, this is better than splurging on an expensive treatment with harsh chemicals because it is more sustainable.

ZenyumBright™ Invisible Whitening Strips

And for the busy Singaporean always on the move, these dissolvable strips are mess-free and designed for on-the-go use, making them as convenient as your favorite compact mirror. With regular use, they can brighten your teeth by up to 4 shades, ensuring that your smile always dazzles, no matter where you are. Contains 14 strips per box.

Compared to other whitening strips, you won’t feel any burning sensation and you do not have to worry about rinsing out any harsh chemicals after. However, you do need to use them almost every day in order to see visible difference; and this is on top of the serum. It does feel a little dry for the first 10 minutes while it is absorbing your saliva but after it dissolves, you’re left with minty fresh breath and the knowledge that you’re reaching that nice brighter smile sooner. Great to just apply onto your teeth just before you leave the house so that it dissolves while you travel and ready to face the world once you’ve arrived at your destination.

ZenyumFresh™ Toothpaste Day! & Night

The foundation of any good smile care routine: toothpaste. The ZenyumFresh™ Toothpaste Day! & Night offers around-the-clock care with its dual formulas. The Day! toothpaste harnesses the power of papaya enzymes to gently whiten teeth and reduce plaque while infusing your breath with long-lasting freshness with ultra fine-grade activated charcoal gently whitens and polishes stains at night.

This is my favourite product so far! Just like all their other whitening products, the toothpastes work on the longer term but it really hit me after 2.5 weeks of using the toothpastes that my teeth were at least two shades whiter. Moreover, the hub’s teeth remained as clean as the day he came out from the dentist after using these toothpastes. Verdict? If you want to keep your teeth white with the least fuss, get the toothpastes and just use them as part of your daily routine. Easy peasy white and pearly!

Consumers can purchase ZenyumBright™ Instant Colour Corrector and ZenyumBright™ Active Whitening Serum from Zenyum website, Shopee, Lazada, Tiktok Shop, Zalora and Fairprice Online.

Images: Zenyum