Getting to Know Italian Cosmetic Brands at Cosmoprof Asia 2022

If you’re in the beauty industry or a fellow journalist, you might want to explore the upcoming Cosmoprof Asia 2022, which is coming back after a 2-year hiatus! Moreover, the Italian Trade Agency (ITA), with the support of the Italian Ministry of Foreign Affairs and International Cooperation and in collaboration with Cosmetica Italia – the personal care association, is bringing 72 Italian cosmetic brands to Singapore at the fair.

Having been held in Hong Kong for consecutive years prior, Cosmoprof Asia 2022 marks the inaugural staging of the fair here in Singapore. This strategic decision follows the team’s understanding of the Singaporean market, where local consumers are well-known for placing personal care and wellness at the forefront of their priorities. The fair is set to be held from 16-18 November 2022 at the Singapore EXPO, where cosmetic companies from all over the world are set to gather and showcase their most recent innovations.

The Italian participation

Under the organisation of the ITA and with the support of the Italian Ministry of Foreign Affairs and International Cooperation, the Italian pavilion is set to feature 51 skincare, 19 haircare, and two contract/private label manufacturing companies at Singapore EXPO Hall 5. Beyond this pavilion, there will also be an additional 26 Italian companies exhibiting autonomously, bringing a total of 98 Italian companies to the fair.

“More than 40% of the Italian cosmetics production is exported worldwide. This figure highlights the strength of the Italian beauty industry and its products which are globally appreciated for their high standards of quality, safety, technological innovation, and creativity. The return of Cosmoprof Asia in-person is a long-awaited occasion to seize important business opportunities in Asia, a key-market for Italian cosmetics. Once again, we are pleased to celebrate this collaboration with Cosmoprof – a global leading event for the beauty industry and the Italian Trade Agency to promote the excellence of Italian companies.” — Benedetto Lavino, Acting President of Cosmetica Italia.

Singapore as a tactical location

With Singapore as a strategic access point for consumers in the ASEAN countries, the presentation of Italian brands has been more meaningful. In 2021, Italian exports to Singapore were worth more than 54 million euros, recording an increase of 4.2% compared to that of 2020. The high quality and the science-driven approach of Italian brands is what attracts the Singaporean consumer and they are keen on taking this relationship to the next level with their presence in this year’s Cosmoprof Asia. Additionally, Italy is also the 11th largest supplier of cosmetics to Singapore, making the latter an integral commercial partner in the ASEAN region for export and distribution in this area.

Cosmoprof Asia 2022’s confirmed list of over 1,000 exhibitors from 40 countries for the upcoming event, has left many enthusiastic for its anticipated return. Beauty companies from all around the world will showcase their offerings across five halls (Singapore EXPO Halls 2 to 6), and cover a massive exhibition area of up to 50,000 sqm. Apart from Italy, these pavilions will also be hosted by countries such as Australia, the United States of America, France, Germany, Japan, Korea, Mainland China, Malaysia, Poland, Singapore, Spain, Switzerland, Taiwan, Thailand, Türkiye, the United Kingdom, and West Africa. Owing to the impressive line-up of exhibitors, more than 15,000 attendees are expected to join in the discovery of new products and beauty trends.


So if you’re curious to learn more about Italian cosmetics, this might just be the event to check out their various beauty products!

For more information and registration to Cosmoprof Asia 2022, please visit

Image: Italian Trade Agency

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