Homegrown lifestyle brand, DUXTON, has launched its Made to Measure (M2M) Programme, a personalised, tailor service for its classic Duxton fit shirts. Aimed at all body types, M2M is the result of feedback shared in local focus groups where the number one consensus was that each person felt like something about their body was “irregular”.

DUXTON is a lifestyle fashion brand that prides itself on being accessible to all and they provide staples that are comfortable and perfect for the Singapore weather.

With the M2M programme, Duxton celebrates all body types…long torsos, short arms, broad shoulders… you name it. From petite men and women to plus sizes, this personalised service allows everyone to look and feel their best in what they wear.

White Peony Print from the M2M Collection

The process is simple, approachable and straightforward – perfect for individuals or as a gift option for family and friends, especially those who usually travel to buy their closet staples. The sessions take place at Duxton HQ located in Tiong Bahru at 21 Yong Siak and showcase a full DUXTON experience, including a drink on arrival and a chat with the team while your measurements are taken.

Each shirt is customised to the individual body shape and fit preferences while retaining that classic DUXTON fit. There are four M2M exclusive prints available, and each month the M2M programme will introduce new signature DUXTON prints featuring carefully curated authentic Japanese cotton.

Black Peony Print from the M2M Collection

All M2M shirts are made right here in Singapore. The brand made the conscious decision to shift its manufacturing to the little red dot to cut down on its carbon footprint and ensure that production is consistent, high quality and reliable every step of the way. What’s more, all shirts are ready within one week of the consultation and are delivered directly to your doorstep.

Customers can purchase an M2M pass on duxton.com and instructions will follow on how to schedule the personalised session.

Images: DUXTON