From surprise bouquets to curated gift boxes, Potico has redefined how Southeast Asia sends love and appreciation in the digital age. After making waves in markets like the Philippines, Thailand, and Vietnam, the mobile-first gifting platform has officially launched in Singapore. We speak with Potico’s founder and CEO, Saul Molla, on why he chose Singapore as the next destination, how technology powers their seamless gifting experience, and what the future holds for personalised and wellness-inspired gifting.

Potico’s founder and CEO, Saul Molla

Q: Potico has already seen success in markets like the Philippines, Thailand, and Vietnam. What inspired the decision to bring the platform to Singapore next?

Our success in the Philippines, Vietnam, and Thailand showed a clear demand for making gifting faster, more convenient, and accessible. Singapore, with its digitally savvy population, was the natural next market to bring this modern gifting experience to.

Q: The online gifting space is increasingly competitive. How does Potico differentiate itself in terms of customer experience, product offering, or technology?

We differentiate through an exceptional, seamless experience. This means affordable bouquets and curated gifts for all occasions, a mobile-first platform for easy shopping, and quick, hassle-free delivery. It’s about making meaningful gifting simple and fast.

Q: Potico.sg offers same-day delivery and free shipping — that’s a strong value proposition. How do you balance affordability with service quality?

Our founding idea is that meaningful gifting shouldn’t be costly or complex. We balance affordability and quality through efficient, tech-driven operations, ensuring an effortless experience for customers without sacrificing the impact of the gift.

Q: What are the top gifting trends you’re seeing across the region, and how are those shaping your curated collections in Singapore?

Across the region, there’s a trend towards spontaneous, thoughtful, and accessible gifting.

Q: Tell us more about the technology behind Potico. What role does tech play in creating a seamless and personal gifting experience?

Technology is central. Our mobile-first platform is built for today’s busy lifestyles, enabling quick browsing, easy payment, and hassle-free scheduling. Tech streamlines the entire process, making gifting fast, convenient, and accessible.

Q: As a founder, how do you envision Potico evolving in the next 1–2 years? Any plans to expand into wellness-specific gifting or customisable experiences?

Our immediate focus is establishing Potico.sg in Singapore. We are always exploring ways to enhance meaningful connections, and future expansions into areas like wellness, personalization or digital experiences that could align with that, based on market needs.

Q: Lastly, what message would you like to share with Singaporean customers as Potico.sg makes its debut?

To Singapore, I’d say Potico is here to make meaningful gifting effortless. We deliver joy on demand, so you never miss a chance to show someone you care. Expect affordable gifts, easy ordering, and express delivery.

As digital gifting grows in relevance, especially in fast-paced urban markets like Singapore, platforms like Potico are proving that convenience and personalisation don’t have to be mutually exclusive. With a strong focus on user experience and a wellness-driven approach, the platform offers an exciting alternative to traditional gift-giving. Whether you’re a brand looking to connect with modern consumers or simply someone seeking a more meaningful way to show appreciation, Potico may just be worth exploring!

Exclusive promotion

Good news for you dear readers! All The Wellness Insiders get a 20% discount (capped at S$15) with the code WELLNESS20 when you give a gift via Potico.sg!

Images: Potico