Sol de Janeiro has introduced its first-ever solid fragrance format with the launch of the Sol de Janeiro Jelly Perfume Balm, a portable scent designed for easy layering and on-the-go touch-ups. Available in three of the brand’s most recognisable Cheirosa fragrances, the balm offers a new way to wear fragrance as part of a daily self-care ritual rather than just a finishing touch before leaving home.

A new way to wear fragrance throughout the day

Unlike traditional sprays, the Jelly Perfume Balm delivers a swipe-on scent experience that blends smoothly into the skin using premium fragrance oils. The alcohol-free formula provides a more intimate fragrance application and is designed to last up to 10 hours, making it suitable for travel, workdays and post-gym refreshes.

The balm glides on with a translucent, non-sticky finish and comes in a compact twist-up stick that fits easily into handbags or pockets. It can be worn alone or layered with Sol de Janeiro’s body creams and fragrance mists to enhance scent depth and longevity.

This layering approach reflects a broader shift towards fragrance as part of a holistic personal routine, where hydration and scent work together to create a more personalised sensory experience.

Available in three signature Cheirosa scents

The Jelly Perfume Balm launches in three of Sol de Janeiro’s globally popular fragrance profiles, each inspired by a distinct cultural moment in Brazil.

Cheirosa 62 features warm gourmand notes of pistachio, salted caramel and vanilla, creating a sunny and comforting scent often associated with the brand’s signature Brazilian Bum Bum Cream.

Cheirosa 68 offers a brighter floral composition with Brazilian jasmine, pink dragonfruit and ocean air for a fresh and vibrant everyday fragrance.

Cheirosa 40 delivers a deeper, more evening-ready profile with black amber plum, jasmine blooms and vanilla woods for a richer floral finish.

Each stick provides up to approximately 1,000 swipes, making it a compact yet long-lasting addition to a fragrance wardrobe.

Designed for portability and fragrance layering

The Jelly Perfume Balm reflects a growing interest in fragrance formats that are easy to reapply throughout the day without overwhelming the senses. Its solid texture allows discreet touch-ups while supporting fragrance layering with complementary body care products.

Sol de Janeiro has also introduced a clip-on keychain accessory designed to keep the balm within easy reach, reinforcing its positioning as a lifestyle fragrance item rather than a traditional perfume replacement.

Available at Sephora Singapore

The Sol de Janeiro Jelly Perfume Balm will be available from the first week of April at Sephora Singapore stores and online.

With its compact design and familiar Cheirosa scent options, the new balm format offers a practical alternative for anyone looking to integrate fragrance more seamlessly into their daily wellness and self-expression routines.

Images: Sol de Janeiro