Get Straighter Teeth With MedTech Platform

Singaporeans can now join Minnie Driver and NBA player Draymond Green in The Grin Club as SmileDirectClub, the oral care company with the first MedTech platform for teeth straightening, launches in Singapore amidst a global pandemic, expanding the company’s direct-to-consumer telehealth platform further into Asia. The NASDAQ-listed and US-based teledentistry pioneer strives to give Singaporeans access to a more affordable and convenient teeth-straightening solution that’s equally as safe and effective.

A recent survey revealed that 89% of Singaporeans are concerned about the cost of dental care¹. Priced at up to 60% less than traditional braces, with an average treatment length of only 6 months, SmileDirectClub’s direct-to-consumer aligner therapy helps bridge that gap.

As the global pioneer of doctor-directed clear aligner therapy via our teledentistry platform, we believe everyone should have access to a smile they love,”

– Kay Oswald, President of International at SmileDirectClub.

“Our launch in Singapore further expands our footprint in Asia and we couldn’t be happier to say that since the launch we have seen an overwhelming response from local consumers. We are excited to partner with Nuffield Dental Holdings to offer this safe, yet affordable teeth-straightening solution in Singapore.”

Before and After SmileDirectClub Treatments

By partnering with Nuffield Dental Holdings, a multi-disciplinary dental group, founded by Dr Samintharaj Kumar, SmileDirectClub is increasing access to SmileDirectClub aligner therapy that is dentist prescribed, directed and monitored from beginning to end. The first two in-store SmileShops at Nuffield Dental were unveiled at HarbourFront Centre and One Raffles Place Mall this summer and have been exceedingly well received by local consumers.

How it works

1. Visit one of the SmileShops

SmileGuides will create a digital image of the customer’s teeth using 3D scanning technology during a free 30-minute SmileShop visit. The camera takes 6,000 photos per second, creating a 3D image. Each customer will also be able to have an in-person consultation with the Singaporean registered dentist after the scan. At the end of the appointment, customers will receive a complimentary lip balm and bright on™ premium whitening and an LED accelerator light sample set. Once a Singaporean registered dentist or orthodontist approves, the treatment plan is sent to customers virtually.

2. A new smile is created

Once the smile transformation is approved, custom-prescribed SmileDirectClub aligners are manufactured in FDA-registered and certified U.S. manufacturing facilities. Each aligner is custom-made from BPA-free plastic thermoformed onto personalized 3D-printed mouth moulds. SmileDirectClub’s aligners are manufactured using a ground-breaking fleet of HP industrial 3D printers, making the company the largest 3D printing manufacturer in the U.S.

3. Delivered to your doorstep

Each customer’s aligners are shipped in an “all in one” blurple box directly to the customer’s door. An assigned Singapore registered dentist or orthodontist will have regular virtual check-ins, guiding each treatment remotely from beginning to end. Each treatment plan is on average 4-6months.

4. Smiles are forever

As the customer nears the end of their smile journey, SmileDirectClub encourages the ordering of a set of retainers to wear at night after treatment is complete to maintain the smile over time.

To get started, customers may visit to schedule a SmileShop visit. SmileDirectClub aligner therapy is available for a flat rate of S$2,500, or through its SmilePay™ option of a S$350 deposit and S$115 per month for 24 months.

Each aligner is custom-made from BPA-free plastic thermoformed onto personalised 3D-printed mouth moulds (left) and shipped in an “all in one” blurple box directly to the customer’s door (right)


“We are proud to bring the latest cutting technology in teledentistry to Singapore through our association with SmileDirectClub. Now patients can have the benefit of a face to face consult with any of our dentists and also take advantage of the remote teledentistry monitoring platform that results in both high quality and affordable treatment,” said Dr Samintharaj Kumar, the Chief Executive Officer of Nuffield Dental Holdings.

“As a world-class technology hub, we are confident Singapore’s consumers and dental care industry will embrace SmileDirectClub’s innovative teledentistry platform as an affordable and convenient teeth-straightening solution,” said Victor Tesnière, Director of Southeast Asia at SmileDirectClub

Since its launch in 2014, SmileDirectClub has revolutionised the global oral care industry by pioneering teledentistry technology that has helped more than 1,000,000 customers achieve a smile they love, by virtue of remote treatment plans managed by registered dentists and orthodontists. The company has become one of the fastest-growing health technology companies in the U.S., opening more than 390 SmileShop retail locations worldwide, making it easier for customers to access convenient, affordable teeth-straightening solutions. Currently, SmileDirectClub is one of the largest 3D printing manufacturers in the U.S.

SmileDirectClub’s expansion into Singapore continues the company’s rapid international growth, building to its network of over 250 affiliated dentists and orthodontists who currently serve customers in the U.S., Canada, Australia, New Zealand, the UK, Ireland, Hong Kong, Singapore, Germany and Austria.

To find out more about SmileDirectClub in Singapore, please visit


¹Singapore Dental Association. Public survey reveals the public has confidence in Dentists practising in Singapore. 11 September 2019.

Images: SmileDirectClub


Molton Brown

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