JIU ASIA 2023: Explore the Unexplored

The Activation Group is proud to present JIU Asia 2023, the ultimate spirits expo where attendees can explore a world of hidden gems and uncover their new favourite tipple. The event will occur from May 25th to 27th at the Marina Bay Sands Convention Centre Hall C.

Co-organised by The Activation Group, Restaurant Association of Singapore, and Conference & Exhibition Management Services Pte Ltd, the event promises an unparalleled experience for both exhibitors and attendees.

The three-day event will feature a variety of highlights, including tasting sessions where attendees can treat their palate to a whole new world of flavours with a host of independent and local brands, white-label selections, and rare collections. There will also be masterclasses taught by leading Baijiu and whisky experts like “The Whisky Man” Keith K L Chong, Tim Barnes, and Lawrence Lim. Offering attendees the opportunity to learn from the masters.

One of the unique features of JIU Asia 2023 is the Chinese Baijiu Cultural Exchange, where attendees can embark on a sensory journey through Chinese Baijiu’s thousand-year-old culture, savour new and different variants, and learn why it is now one of the world’s most popular spirits. In addition, the event will feature an exclusive hybrid auction hosted by Liquid Gold Auctioneer, offering attendees the chance to get their hands on some of the world’s finest and rarest spirits.

“We are thrilled to bring JIU Asia 2023 to Singapore,” said Jacelyn Lee, Managing Director of The Activation Group. “We are the first spirits event in Singapore to feature a host of independent and local brands, white-label selections, and rare casks and collections. This event is the perfect opportunity for industry professionals and spirits enthusiasts to come together, discover new, underrated and exciting variants, vintages and collections of spirits, and enjoy an experiential journey.”

Whether you are an industry professional or a spirits aficionado, JIU Asia 2023 is the perfect opportunity to connect with like-minded individuals and bid on some of the world’s most exciting and rare spirits at our live auction event. Take advantage of this opportunity to discover new flavours, learn from industry experts, and add something truly special to your collection.

Tickets for JIU Asia 2023 are now available for purchase at https://jiuasia.com/tickets/.

For more information about the event, please visit their website or contact them at +65 8796 0771 or [email protected].

Images: JIU ASIA 2023

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