Just in time for “World Earth Day” on 22 April, Womanizer is launching a sustainable world first: Premium Eco – the first biodegradable and recyclable Pleasure Air toy. It is inspired by the best-selling Womanizer Premium. Instead of ABS, however, the product is made of Biolene – a bioplastic made from 70% natural materials (mainly corn starch), making it biodegradable and recyclable.
Premium Eco also features a replaceable and rechargeable battery, which extends the product’s runtime. Thanks to the modular design, the toy is also easy to take apart compared to other products. Thus, those who need to part with the product can dispose of the individual parts according to the applicable guidelines¹.
Furthermore, the packaging is 100% plastic-free and is made of FSC paper, which can also be recycled. In addition, a shortened charging cable, a protective bag made of 100% organic cotton and a brief instruction manual are included. With every purchase of the Premium Eco, Womanizer also plants a tree and works with One Tree Planted, a non-profit organisation that promotes global reforestation, to do so.
At a time when the sexual wellness industry is growing extensively, I am excited that Womanizer is launching Premium Eco as their first sex toy that is recyclable and has biodegradable materials. This is intentional innovation at its best, allowing us to explore quality pleasure toys along with our sustainable lifestyles and choices.”
– Andrea Tan, Singapore-based Certified Sex, Love & Relationship Coach
Of course, Premium Eco also comes with the patented Pleasure Air Technology, promising a new kind of stimulation and an extraordinary orgasm. Premium Eco has 12 intensity levels and is equipped with the Smart Silence function. As such, the product doesn’t start stimulation until it makes contact with the skin. Until then, it is in standby mode.
According to Joanna Rief, Head of Sexual Empowerment at Womanizer, “The sexual wellness industry has grown extremely in recent years and the products are gaining more and more social acceptance. But as in many other industries, issues like plastic and environmental awareness are omnipresent and long-term solutions and approaches need to be found for this – for our and all future generations. Premium Eco is a first of many steps for Womanizer to make us more sustainable as a company.”
To set an example, Womanizer held a global crowdfunding campaign at the end of March with a funding goal of US$20,000 (about S$26,500) and the campaign was fully funded in just 48 hours! Womanizer views this success as confirmation that sustainable sex toys are in demand and the future of the sexual wellness industry. The entire amount² will be donated to One Tree Planted.
The new Premium Eco is available at a retail price of S$280 at Guardian from 22 April 2021 onwards and at Pink Lifestyle (Isetan Scotts L2) from 26 April 2021 onwards.
¹To enable the modular design – and thus a replaceable batter as well as proper disposal of the individual parts – silicone glue was not used for the Premium eco. Silicone adhesives are used to seal sex toys, making them waterproof. In contrast, Premium eco is only splash-proof due to the use of sustainable materials.