tokidoki X AIA Better Lives Charity Run

In support of AIA Better Lives Fund, AIA Singapore will host South East Asia’s first tokidoki-themed run – tokidoki X AIA Better Lives Charity Run – from 17 December 2021 to 31 January 2022.

AIA Singapore is partnering with tokidoki, a global pop-culture and lifestyle brand that has amassed a huge following since its debut in 2005, to rally individuals and families to collectively create a far-reaching impact for the Fund’s beneficiaries. Inspired by tokidoki’s characters, the charity run will feature unique tokidoki’s Better Lives stories to reach and engage the fanbase in relevant and meaningful ways.

Themed “Better World, Better You”, the immersive and interactive charity run aims to encourage participants to instill positive habits that contribute to a healthier future not just for themselves, but also the wider community. The run will feature a hybrid format combining in-person and virtual elements:

Virtual Run

Participants will be able to clock distances at their own pace and convenience, anytime and anywhere during the event period, by tracking their progress on 42Race’s app. tokidoki character badges and rewards can be unlocked and collected at each milestone.

Three hundred tokidoki fans will also get a chance to meet iconic tokidoki mascots in person and receive additional exclusive tokidoki gifts simply by purchasing the S$55.00 meet and greet experience package[1].

Offline Engagement

Complete curated tokidoki-themed routes anytime during the 46 days event period. These curated routes around Singapore will also feature checkpoints with QR codes for participants to stand a chance to win exclusive prizes when they complete missions along the way. 

All sign-ups during the early-bird period from today to 15 November will enjoy a discounted registration fee of S$35.90 per participant (U.P. S$45.00)¹. Each registration will include a limited-edition tokidoki goodie bag worth over S$100.00. Registration for the charity run will end on 20 January 2022 (2359 hrs).

Proceeds from the sale of registration tickets and limited-edition merchandise will go toward AIA Better Lives Fund[2]. Additionally, participants can also purchase and donate their goodie bag to AIA Singapore’s adopted beneficiaries as a gift to spread the love this festive season.

To register for tokidoki X AIA Better Lives Charity Run, please visit: www.aia.com.sg/tokidokirun

For more information about AIA Better Lives Fund, please visit: www.aia.com.sg/betterlivesfund

[1] Purchases made to AIA Better Lives Charity Fund will not be entitled to tax deductions.

[2] All proceeds from race registrations will be donated to the AIA Better Lives Fund. Proceeds (less the cost of production) from additional merchandise will also be donated to the AIA Better Lives Fund. 

Image: tokidoki X AIA Singapore