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PLAYfiesta SG 2022
25/11/2022 - 04/12/2022
Mark your calendars for 10 days of PLAYfiesta SG 2022, a first-in-Singapore event organised by Stellar Ace, Singapore’s largest local Out of Home (OOH) media company. As Orchard Road lights up for Christmas, locals and tourists alike can head into zones of Augmented Reality (AR) games, live performances and a twinkling bazaar of local food and retail products.
With PLAYfiesta SG, the lifestyle precinct will be buzzing with activity, as visitors enjoy the multi-dimensional and immersive experiences. There are integrated and experiential zones at the venue, with live performances by local talents, a food and retail bazaar featuring Made With Passion local lifestyle Brand’s and “The Mirror World”, which features AR games that take one away to eight imaginative game worlds developed by REVEZ Motiona, a local award-winning Creative Tech provider. There will also be nightly performances and movie screenings under the stars.
| GAME
Admission: Ticketed |
BAZAAR
Admission: Free |
MUSIC
Admission: Free |
|---|---|---|
| The Mirror World
One ticket to 8 immersive story world. This AR game experience for the young and old will spark the competitive streak in you as it stretches your imagination and transports you into an alternate universe to survive and thrive. |
F&B and Retail
Look forward to exciting retail and food and beverage options including Made with Passion brands. |
Performances
a non-stop line-up of live performances to take you into the night with local musicians, DJs, stand-up comedians, Christmas Carolling and more. Movie screenings of Puss in Boots and Shrek, with mascot appearances and prizes to win. |
Said Mr Tony Heng, President of Stellar Lifestyle, “With PLAYfiesta SG, Stellar Lifestyle is leveraging our core strengths in retail and advertising to support dynamic events and experiences for our local communities that include SMEs, and youths who are entrepreneurs and artists. We are also taking the opportunity to do right and do good, through environmental and social education with Virtual and Augmented Reality games, covering areas such as climate change, food sustainability and common online scams.”
With support from the Singapore Tourism Board, as well as partners such as Singtel, Citibank, United International Pictures, NETS, Endowus, and SISTIC, PLAYfiesta is an attestation of Stellar Ace’s unique role as an Omnichannel Architect that can provide offline and online engagement solutions through dynamic events and experiences.
Ms Guo Teyu, Director, Retail and Dining, Singapore Tourism Board, said, “There is so much to experience in Orchard Road this festive season, and events such as PLAYfiesta SG offer yet another reason for people to explore the precinct. The inaugural event has something for everyone, from augmented reality to live entertainment and a local bazaar, and strengthens Orchard Road’s position as a lifestyle destination beyond retail.”
The concept behind PLAYfiesta SG is anchored on “Play” as one of the key touch points of Stellar Ace’s Home-Travel-Eat-Shop-Play ecosystem, with its WINK+ app and lovable influencers, Gamer Bluey, Chef Reddy, Cashie Greeny and Shopper Pinky who will “host” PLAYfiesta SG.
PLAYfiesta SG will be held at State Property 37 Emerald Hill, previously home to the Singapore Chinese Girls School. Nearest MRT station is Somerset, and parking nearby is at The Heeren (Cairnhill Road), Orchard Building (Grange Road) or 22 Biddeford Road Carpark.
For full event details and ticket sales, please visit www.PLAYfiesta.asia.
Images: Stellar Ace
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