Now Boarding Korea: Your Journey into K-Culture
Get ready to step into the world of K-culture! Korea Tourism Organization (KTO) proudly presents Korea Travel Fair 2026, taking place from 6 to 8 March 2026 (Friday to Sunday) at Plaza Singapura, from 10:30am to 9:00pm daily.
Building on last year’s celebration of 50 years of Korea–Singapore diplomatic ties, this year’s edition promises three days of immersive experiences, exclusive travel deals, hands-on cultural activities, and star-studded highlights designed for K-culture enthusiasts of all ages.
A lifestyle showcase of Korea’s travel, culture and trends
The Korea Travel Fair is an annual highlight for Singaporeans eager to explore the best of Korean tourism in one place. Serving as a one-stop gateway to Korean travel, the fair brings together destinations, travel inspiration, hands-on cultural experiences, and exclusive promotions under one roof.
Event highlights
- Participation by more than 20 exhibitors, including Regional Tourism Organisations from Jeju, Busan and Gangwon, and major travel agencies offering event-only promotions and packages.
- a three-zone event layout across the Main Atrium, The Alley and Canopy Plaza, featuring travel discovery, cultural experiences and live showcase.
- Opening Ceremony on 7 March, with a special appearance by Ji Chang-wook
- Celebrity Travel Talk with Ji Chang-wook, sharing personal travel stories and destination recommendations
- Live performances from Korean musical Dream High, starring Luna (fx), Kim Dong-hyun (Golden Child), Kang Seung-sik and Lim Se-jun
- K-food experiences, including tastings, a culinary showcase with celebrity chefs and on-site food activations
- K-beauty and K-welllness activations, featuring skincare consultations, demonstrations and interactive experiences
- Hands-on cultural workshops inspired by Korean creativity and regional traditions
- Interactive challenges, gift redemptions and daily lucky draws with prizes including travel-related rewards
Admission is free. Discover the full programme schedule here.
Images: Korea Travel Fair
