Food Brands That Combine Superfoods for Nutrition and Health

Char Kway Teow, Laksa and Chicken Rice are some of the hawker dishes that can be found almost in every food centre in Singapore. While convenient and easily accessible throughout the day, these familiar dishes are high in carbohydrates and calories¹ and may not provide adequate nutrition. High levels of blood sugars (the end point of food sugar and starch) over time leads to weight gain, poor metabolic health, and an increased risk of heart disease².

Herbalife recently released the findings of its Asia Pacific Health Priority Survey in May 2023, which revealed that a vast majority (77%) of consumers in Asia Pacific became more health conscious because of the pandemic. This sentiment is most evident in Thailand (93%), Indonesia (92%), the Philippines (87%) and Vietnam (86%) but Singapore consumers are relatively less health conscious when compared with their counterparts in other Southeast Asian countries, with only 69% of respondents in the country indicating an increased level of health consciousness.

While there is an increased awareness of the importance of adopting a healthy lifestyle and wellness has become a top priority for many, the average consumer struggles to maintain healthy eating habits due to a myriad of factors such as budget constraints, habit, lack of taste and convenience. Moreover, 82% of Singapore consumers surveyed are taking steps to work on their health goals, a higher percentage of Singapore consumers (45%) perceive “a lack of motivation” as a barrier to achieving their health goals.

To overcome these challenges, it is important to have a support group in one’s health and wellness journey as well as appreciate the key role that nutrition plays in maintaining long term health and vitality. We’re introducing a few companies that are coming up with convenient ways to bring healthy foods to consumers, so that nobody can use the excuse that their diets will start tomorrow!

Superfood Kitchen

Superfood Kitchen aims to eliminate the struggles the average consumer has when it comes to maintaining healthy habits with its affordable, nutrition-focused meal solutions – SuperBowls and SuperBurritos – that not only takes the hassle out of healthy eating but also provides an avenue for consumers to either maintain a healthy diet, or have a nutritious meal catered to their needs.

The menu features a diverse range of grains and protein options cooked using various techniques to ensure that healthy eating remains a top priority while also retaining the comfort and familiarity of well-loved flavours. With a concept similar to the popular “economical rice” ordering option, Superfood Kitchen is dedicated to transforming diets and promoting healthier eating habits without compromising on taste.

The inspiration behind the name “Superfood Kitchen” is from “superfood” and that is why you can find nutrient-dense ingredients such as greens, avocado, nuts, whole grains, yoghurt, legumes and tomatoes. With prices starting from S$6.90 and more than 40,000 unique customisations available from their menu, customers are empowered to make the best choice for their health. What we enjoyed most about the ordering process is that through their touchscreen ordering system, you’re able to immediately see the nutrition information, including the breakdown of macronutrients, of your meal choice as it is calculated for customers in real time.

The best-selling items on the menu include cauliflower rice, roasted broccoli and pumpkin, instead of the usual boiled or broiled options. When we tasted the various items from Superfood Kitchen, we do highly recommend the roasted pumpkin as well as the grilled tempeh. The tempeh was so moist and tasty that it even managed to convert my non-tempeh-eating partner to finish the whole portion up!

If you prefer not to customise your meal, fret not as Superfood Kitchen also offers a variety of curated menu items that incorporate a selection of cuisines from all over the world.

For more information on Superfood Kitchen, please visit their website

Their outlets can be found at Raffles City Shopping Centre (B1), Changi Airport T3 and Jurong Point.


If you’re a breastfeeding mother and having trouble increasing your milk supply, then 2NüTGUYS’ lactation nut butter and nut products might just be the superfoods for you. Co-founders David Ho and Lee Chee Leong are proud of the creation process that heavily involved breastfeeding mothers while formulating their range of products.

We saw a need in the market for a healthy alternative to most other breastfeeding food products that were high in sugar. Our research and development is an open loop with constant feedback from mothers.”

– David Ho, co-founder of 2NüTGUYS

2NüTGUYS’ Mummy’s Nutmond Butter, the first nut butter produced by the brand, contains almonds, brewers’ yeast, flax and chia seeds and almond oil – lactogenic food that support lactation. “We want our products to reflect our Asian heritage and promote healthier eating choices,” says Chee Leong, the other half of 2NütGuys. “Our nut butters are made with only natural ingredients, and we use Gula Melaka instead of white sugar to not only suit the local tastebuds, but to also highlight our Asian roots. We also have a range of products suitable for pregnant women and babies.” he continues.

The Naked Nutmond Butter, a newer addition to their product range, was introduced after the team realised that one in five expectant mothers face gestational diabetes³. Made using only almonds for pregnant women who need a sugar-free spread that’s high in protein and fatty-acid, it is also suitable for babies and toddlers as it is sweetened with Medjool dates, has a high protein content and Omega-3 fatty acids which help in brain development.

2NüTGUYS’ Roasted Almom Milk has more than 20% almonds content, which is more than the average percentage found in regular almond milk4. Instagram user @ahlishan tried the Roasted Almom Milk, which has been certified Nutri-Grade B5 (less than 4% sugar and sweetened with Medjool dates) – and found that her breastmilk had nearly doubled in production after that. “If you are health/weight conscious and want an increase in the quality & quantity in your breast milk, this would be the right choice for you” she said.

2NütGuys’ products are currently available online on their website, with delivery drops around the island every Sunday. Other products from 2NütGuys include Mummy’s Gelato, Mummy’s Walnuts, Caramelised Walnut and Baby Nutmond Butter. “We currently sell more than 1,000 bottles of Nutmond Butter a month and are looking to expand our presence through partnerships with other mother care brands. We are also open to stocking our products in the right type of retailers” adds David.

To purchase or for more information, do visit their website


¹ Singapore’s 10 Unhealthiest Hawker Food With the Most Calories
² All about carbs

Images: 2NüTGUYS, Envato (header), Superfood Kitchen

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